News
19,326 articles covering the AdTech ecosystem
CTV Fueled Magnite’s Q4 Growth As Display Falters
Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.
Week of Feb. 9 Cable News Ratings: Total Viewers Grow
Fox News had its highest-rated week in total viewers and the demo since September 2025.
As Netflix Deal Hangs in Balance, Paramount CEO Confirms More Aggressive Bid for WBD
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Dr. Seuss’ new ‘travel agency’ treats the zany books as destinations
Known constructed a fake travel agency to celebrate Dr. Seuss’ birthday.
Indivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
TV Viewership in January 2026: Media Breakdown
Disney had the largest share increase for the month, with YouTube remaining the leader.
Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
Week of Feb. 9 Morning News Ratings: Today Leads for 4 Weeks
Today was the only broadcast with week-to-week gains.
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
Philadelphia’s new brand platform positions cream cheese as kitchen staple
“Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
The New Off-Page SEO Playbook: Links, Mentions & AI Visibility via @sejournal, @lorenbaker
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page SEO Playbook: Links, Mentions & AI Visibility appeared first on Search Engine Journal.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.
The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM
Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
EE and Kevin Bacon part ways after 14 years
Radio and TV host Nick Grimshaw will take over as EE's voiceover.
Jameson celebrates St. Patrick’s Day with activations
It includes a multi-media partnership with the English Football League.
Brave Bison appoints Ed Knights as head of growth
He has worked at Born Social and M&C Saatchi Performance.
Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation
Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...] The post Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation appeared first on ExchangeWire.com.
Philadelphia Cream Cheese’s new mascot puts the cow in cowboy
Phillyboy rides into kitchens as the 150-year-old brand’s first U.S. mascot in its biggest marketing push yet.