News
21,291 articles covering the AdTech ecosystem
Omnicom wins IBM’s global media account
While IBM has picked its new media partner, the tech giant’s creative review is ongoing.
Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT
ADWEEK reviewed OpenAI's ads manager and found infrastructure for conversion-based campaigns and expanded performance-based metrics.
The Art of Making Fintech Cool With Catherine Ferdon of Coinbase
Redefining crypto through bold marketing.
EXCLUSIVE: Soccer Media Startup Footballco Wants to Own New York’s World Cup Summer
With House of Goal, its two-week activation in Brooklyn, the global brand aims to introduce itself to U.S. fans while turning a seven-figure revenue.
While AI is building the web faster than ever, accessibility can’t be left behind
Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount. That’s genuinely good news, but speed has a side effect that most marketing teams haven’t fully reckoned with yet. The experiences being built […]
Publix adds 3 more stores to Kentucky pipeline
The grocer, which already has six locations open in the state, is steadily growing its fleet in a region where Kroger has long had a powerful presence.
Consumer goods inflation eased in March, Numerator data shows
Prices for everyday household purchases were up at an annual clip of 2% last month, down from 2.7% in February, according to the data analysis firm’s Consumer Goods Price Index.
How food manufacturers are rethinking product assortments
Brands are opting for fewer SKUs and being selective about restocking practices, experts said during a virtual event.
How Abercrombie & Fitch uses geofencing for customer feedback
The retailer can better understand why customers did not purchase an item after an in-store visit and then share those signals with store managers.
Levi Strauss finance, growth chief set to retire with $3M severance
Harmit Singh will remain until a successor is appointed, then serve as a special adviser through Nov. 30, the company said.
Andy Jassy defends Amazon’s $200B AI investment in letter to shareholders
The e-commerce giant’s CEO noted the dominance of brick-and-mortar retail despite decades of disruption, but sees that as a massive opportunity.
The Home Depot’s Skelly gets an upgrade
New features for the viral product include the ability to record modulating voice lines via an app, as the retailer drops its “Halfway to Halloween” collection.
Qlik AI Council Calls on Companies to Prepare for the Hard Part of AI
Five expert voices outline the shifts that will shape AI as systems move deeper into workflows, policy environments diverge, and model choice keeps changing Key takeaways: Trust will be earned through evidence: Companies will need evaluation, testing, and accountability that hold up under real operating conditions. Geopolitics is moving into the architecture layer: Deployment choices, data boundaries, […]
Accenture Invests in Replit to Advance AI-Driven Software Development for Enterprises
Accenture has invested, through Accenture Ventures, in Replit, an AI-powered software creation platform company, to help enterprises accelerate the creation of new digital platforms using AI-driven software development. As part of this investment, the two companies are also entering into a strategic partnership. As organizations across industries pursue AI-driven reinvention, the way software is built is […]
NIQ Debuts Growth Pathways: Transforming How Brands Create Growth
New offering delivers strategic framework and purpose-built solutions that enable brands to identify and activate untapped growth opportunities NIQ, a global leader in consumer intelligence, announces the launch of NIQ Growth Pathways, a next-generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category […]
Kyndryl Launches AI-Powered Digital Twin for the Workplace
Built on Microsoft Foundry, Kyndryl’s solution helps enterprises predict, prevent and resolve technology disruptions Kyndryl, a leading provider of mission-critical enterprise technology services, announced the Kyndryl Digital Twin for the Workplace, a new AI-powered capability designed to help organizations avoid workflow disruption by anticipating and resolving technology issues. Built on Microsoft Foundry, the solution combines […]
GrowthLoop Names Co-Founders Anthony Rotio and Tameem Iftikhar as Co-CEOs
Leadership Structure Returns to Co-Founder-Led Model to Pair World-Class Product with Global Distribution; Chris O’Neill to Continue on Board of Directors GrowthLoop, a leader in agentic AI-powered marketing solutions, announced the appointment of co-founders Anthony Rotio and Tameem Iftikhar as Co-Chief Executive Officers. With landmark partnerships with Fortune 500 customers like Costco, Albertsons, and Ford, […]
Liferay Introduces Headless CMS to Modernize Digital Content Management
New offering centralizes content, delivers in-context analytics, and enables delivery across channels Liferay, a leading provider of Digital Experience Platforms (DXPs), announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository. Built on the […]
Magic: The Gathering Unveils Two New ‘Secrets of Strixhaven’ Cards; Game Designers Talk Expanding the Mage-College World (EXCLUSIVE)
Magic: The Gathering‘s latest mainline set, “Secrets of Strixhaven,” will be released later this month and Variety has this exclusive reveal for a pair of new cards from the collection. Available for prerelease April 17 and set for tabletop release April 24, “Secrets of Strixhaven” marks Magic: The Gathering’s return to its magical university, comprised of five […]
Sociable: Snapchat makes a push for Snapcodes as a marketing tool
The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.
Publicis leans on Microsoft in race to lead agentic AI for marketers
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
Kotex displays art inspired by menstruation to confront taboos
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
Greggs hires Zoe Harris as customer and marketing director
Harris replaces Hannah Squirrell, who has stepped down to retire.