News

SB2026 - Final - Levis - Backstory - 44s

Behind Levi’s cheeky Super Bowl ad

Levi’s first Super Bowl ad in 23 years is called “Backstory.”

Coinbase - Everybody Coinbase - 60s

Inside Coinbase’s Backstreet Boys karaoke party for the Super Bowl

CMO Catherine Ferdon and the client and agency creatives unpack one of the night’s most joyful, innovative ads.

Pokemon - What’s Your Favorite - 60s.mp4

SB2026 - Microsoft Copilot - NFL Turn Raw Data Into Insights - 30s

SB2026 - Final - Microsoft - Simplify data with Copilot - 30s

Inside Cadillac F1’s moonshot Super Bowl ad and Apple partnership

Cadillac F1’s campaign includes a Times Square exhibition and “Shot on iPhone” ads.

SB2026 - Final - Salesforce - The Vault - 32s

SB2026 - Final - Red Bull - Doggie Date - 30s

Super Bowl 2026 ad review—the best and worst commercials

At Super Bowl LX, advertisers tried to bring their A game. Here’s how they fared.

Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad

Get up offa that thing!

Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes

The ad effectively elicits a desire for 'less,' but fails to connect to its central message.

Creatives React: ‘He Gets Us’ Brings a ‘Flawlessly Executed’ Spot to Its 4th Super Bowl

Ad veterans have mixed feelings about how well the narrative fit the message.

Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down

Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration

The 10 Best Super Bowl Ads of 2026

ADWEEK picks the best Super Bowl ads of 2026.

Salesforce Teams Up with MrBeast to Give Away $1 Million at Super Bowl 60

Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.

Omnicom Completes $13.25 Billion Acquisition of Interpublic Group

Omnicom Group has finalized its acquisition of Interpublic Group in a $13.25 billion all-stock transaction, creating the world's largest advertising holding company. The combined entity will have approximately $25 billion in annual revenue and enhanced capabilities in digital advertising, data analytics, and programmatic media buying.

Adobe Announces Real-Time CDP Integration with Major Retail Media Networks

Adobe has unveiled integrations connecting its Real-Time Customer Data Platform with retail media networks including Kroger Precision Marketing, CVS Media Exchange, and Albertsons Media Collective. The integrations enable brands to activate first-party data across retail media environments with improved targeting and measurement capabilities.

China's ByteDance Launches Global Ad Exchange Competing with Google and Amazon

ByteDance has launched a global programmatic advertising exchange through its Pangle platform, offering advertisers access to inventory beyond TikTok including third-party apps and websites. The move positions ByteDance as a direct competitor to Google's Ad Manager and Amazon's advertising infrastructure in the open web advertising market.

Australian Competition Regulator Mandates Ad Tech Transparency Requirements

Australia's ACCC has introduced mandatory transparency requirements for ad tech intermediaries, requiring disclosure of all fees, take rates, and algorithmic decision-making processes. The regulations also mandate independent audits of ad tech supply chains and give publishers access to detailed reporting on how their inventory is monetized.

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.

Perplexity AI Launches Advertising Platform with First Brand Partners

Perplexity AI announced the launch of its advertising platform, introducing sponsored follow-up questions and paid media placements within its AI-powered search interface. Initial brand partners include Indeed, Whole Foods, Universal McCann, and PMG, marking a significant entry of AI search engines into the advertising marketplace.

Australian Competition Regulator Files Lawsuit Against Meta Over Fraudulent Ads

Australia's competition regulator filed legal action against Meta, alleging the company failed to prevent scam advertisements featuring fake celebrity endorsements from appearing on Facebook and Instagram. The lawsuit seeks penalties and injunctions requiring Meta to implement stronger ad verification systems.