News
15,318 articles covering the AdTech ecosystem
Love Song expands its palette with a series of adventurous projects
From AI dramas to kung-fu spoofs, Love Song produced a wide-ranging year of ambitious ad work.
Good Behavior rides comedy through another entertaining year of spots
Good Behavior broadened its post capabilities and added a new director and editor in a busy year.
Lord Danger turned up the volume with bigger brand plays in 2025
A busy year of long-form spots, sports series and pop-infused campaigns pushed Los Angeles studio Lord Danger deeper into entertainment.
How Isla República makes ideas from Latin America go global
Isla República blends cultural intelligence and strategy to export Latin American creativity globally.
In an uncertain year, UWG didn’t retreat—it sharpened its focus
UWG is Ad Age’s 2026 Multicultural Agency of the Year.
How Fallon reclaimed momentum after losing Arby’s
Fallon lost nearly half its revenue in the spring of 2025, but it won it all back by the end of the year.
How Mirimar’s ‘make it worth it’ philosophy drove growth
Mirimar is an Agency Standout on Ad Age's 2026 A-List.
Prettybird delivers the goods with compelling projects and new signings
Work for Levi’s, NikeSkims and Apple anchored Prettybird’s year of high-profile creative output in 2025.
Silverside is taking the ad industry into the AI-powered future
Silverside has been named an Agency Standout as part of the 2026 Ad Age A-List.
NP Digital drives performance—and new leads—through its arsenal of technology
NP Digital has been named Ad Age’s 2026 Performance Marketing Agency of the Year.
Mother shows it can take unique approaches to complicated categories
Mother wins 2026 Ad Age A-List Independent Agency Network of the Year.
How Mona Munayyer Gonzalez’s focus on transparency is boosting Pereira O’Dell
Mona Munayyer Gonzalez is the 2026 Ad Age Agency Executive of the Year.
Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachet
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
Amazon’s Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads
The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.
GB News appoints Allwyn’s Ross Sergeant as chief revenue officer
Sergeant will be GB News' first CRO.
The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk
I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control. And if we’re being honest, the precision targeting story was oversold anyway. The industry […] The post The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk appeared first on AdExchanger.
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.
Brands All The Way Down; The Kalshi Kids Aren’t Alright
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.
Jeremi Gorman of Fanatics Advertising Says the Business Is Bigger Than Your Closet
PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she said in this interview at the IAB Annual Leadership Meeting, describing a portfolio that stretches from officially licensed merchandise across [...]