News
21,117 articles covering the AdTech ecosystem
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via @sejournal, @DuaneForrester
ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
Nivea Sun and Cancer Research UK go on tour to promote sun safety
The experience was created by Haygarth.
PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...] The post PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.
How agentic AI is saving more than time in buying ad campaigns
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
Measuring Media Value by Outcomes, Not Opportunity
This post was created in partnership with Viant Key takeaways The industry’s core metrics were built to confirm delivery. But an ad served is not necessarily an ad watched, remembered, […]
TV Buying Has an Infrastructure Problem
This post was created in partnership with Tatari Agency audits have brought a new concern into focus: The pipes behind CTV buying weren’t designed for premium television, and neither programmatic […]
The Human Advantage in an AI-Powered Marketing World
This post was created in partnership with Treasure AI AI has made it easier to create content, analyze data, and automate work. As those capabilities become more widely available, many […]
The email newsletter is back and winning the inbox
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement. The post The email newsletter is back and winning the inbox appeared first on MarTech.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact. The post When AI runs the workflows, what happens to MOps? appeared first on MarTech.
Global Ad Industry Hits $1.4 Trillion as Platforms Beyond Big Three Drive Growth
CANNES — The advertising industry has ballooned into a $1.4 trillion behemoth, powered by a broader coalition of global platforms that have proven surprisingly resilient against economic headwinds. While Google, Meta, and Amazon continue to dominate headlines, a collective surge from platforms like Reddit, Snap, and Pinterest – players often overshadowed by their larger rivals […]
Marketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf
Running ads on every platform? Here's how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.
Movers & Shakers: M&C Saatchi, WPP Media, Bauer, Joint, Oliver, Droga5, Revolut and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Radio Times launches first above-the-line campaign in 20 years
Ad will run across ITVX for the next six weeks.
Actor and TV host Alan Cumming: AI is taking us on a journey to mediocrity
Cumming spoke at the Cannes Lions International Festival of Creativity alongside fashion designer and reality TV star Rachel Zoe.
Cannes Lions chair says 40% of entries used AI this year
Percentage of entries using AI doubles compared with 2025.
EBU Calls for European Legislation “With Teeth” to Protect PSB Prominence Against Big Tech Gatekeepers
Much has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018. With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for Read More
AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager
AdPlayer.Pro, proveedor global de tecnología de publicidad en vídeo SaaS, ha sido certificado oficialmente como Socio Tecnológico bajo el Ad Manager Technology Partner Program de Google, lo que confirma que su solución de reproductor de anuncios de vídeo cumple con [...] The post AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager appeared first on ExchangeWire.com.
Mediterranean Hub aterriza en Cannes de la mano de EscalaX
EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...] The post Mediterranean Hub aterriza en Cannes de la mano de EscalaX appeared first on ExchangeWire.com.
Cost-of-Living Pressures and Rapid AI Innovation Rewrite the Rules of Customer Loyalty Programs
Australian Loyalty Association research reveals rising customer expectations, growing AI adoption and increased price sensitivity are forcing marketers to rethink loyalty strategies ahead of the 2026 Asia Pacific Loyalty Conference. Australian brands are facing a new loyalty challenge, with consumers demanding more value, better personalisation and stronger rewards at a time when household budgets remain […]
PostcardMania Partners with Simpro, Bringing Automated Mailings that Boost Sales 491% to Home Services Businesses
PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced the launch of its direct mail automation platform, PCM Integrations, within Simpro, a leading cloud-based business management and operation software designed for commercial and residential trade contractors. With more than 250,000 users worldwide, Simpro manages the job lifecycle from quoting and […]
Docusign & Perplexity Help Legal Teams Automate Enterprise-wide Contract Workflows
Docusign for Perplexity Computer helps in-house legal teams draft, review, sign, and manage contracts across the entire business Docusign announced that its Intelligent Agreement Management (IAM) platform is now available for Perplexity Computer and Computer for Counsel, enabling legal teams and businesses to automate contract workflows with AI. The Docusign integration helps in-house legal teams […]
BuzzVoice Launches Major Website Redesign for Social Media Growth
BuzzVoice, a social media growth platform that has helped creators, brands, and influencers grow since 2014, announced the launch of the most significant redesign in the company’s history. The overhaul rebuilds the entire customer experience from the ground up, with a modernized interface, a faster and simpler checkout, richer visuals, and a more interactive, intuitive […]