Media Buying & Automation

AI

Mar 16 — Mar 17, 2026

4 changes

Category Spotlight

Agentic media buying is moving from theory to practice, with early tests demonstrating real cost reductions in media spend and supply chain efficiency.

Mentioned:Butler/TillThe Trade Desk

Sources:

Butler/Till's first agentic media buying tests cut media and supply chain costs
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

This spotlight is part of the Agentic Buying & DSP Defection Signal Market Upheaval weekly report.