AI Visibility & Retail Media Networks Drive Sept 9 AdTech Agenda
AISep 8 — Sep 9, 2026
AI-powered discovery mechanisms are reshaping local business visibility as ChatGPT and Google Ads roll out new optimization tools, while retail media networks intensify differentiation efforts to capture advertiser budgets amid growing transparency concerns.
Category Spotlights
2 changes
Local businesses now have actionable pathways to secure AI overview placements, with Google Ads introducing Local Customer Optimization alongside ChatGPT recommendation strategies.
2 changes
Eleven retail media networks are racing to differentiate as Amazon faces lawsuit scrutiny over auction disclosure practices, forcing DSP buyers to demand greater transparency.