Weekly Reports Archive
13 AI-generated trend summaries featuring Demand Side Platform (DSP) — browse by week.
2026
The Trade Desk Cuts Deep, Google's Divestiture Dies, and AdTech's Data Layer Gets a Reckoning
AI Costs, Consolidation, and Creator Commerce: AdTech Navigates a Maturing Landscape
Gaming Meets Streaming, AI Reshapes Publisher Monetization, and Privacy Tightens: AdTech's Busy Week
Agentic Ad Tech, Agency Consolidation, and the AI Reshaping of Media Buying
Privacy Crackdowns, Creator Economy Deals, and the Attribution API Moment: AdTech's Busy Mid-Summer
Consolidation Echoes, Content Quality Battles, and the Post-Cookie Reckoning
Live Sports, M&A Momentum, and the AI Reckoning: AdTech's Defining Week
Cannes Hangover, Agentic Rebuilds, and Walmart's $1.4B CTV Bet: AdTech's Defining Week
Publicis-LiveRamp Megadeal Reshapes Data Landscape as AI Agents Storm the Buy Side
Agentic Media Buying, Platform Frustrations, and the Retail Media Reckoning: AdTech's Big Week
AI Agents and First-Party Data Dominate as AdTech Enters the Agentic Era
AI Agents Reshape AdTech: From Search Optimization to Media Buying Negotiations
Privacy Regulation, CTV Infrastructure, and AI-Powered Commerce Reshape AdTech Landscape