AI Transparency & Platform Diversification Drive Today's AdTech Agenda
AIMar 23 — Mar 24, 2026
Search and AI transparency took center stage as Bing introduced grounding dashboards for AI queries, while platforms from Brave to Apple expanded their ad offerings. Meanwhile, macroeconomic headwinds and creator economy consolidation signal shifting advertiser priorities.
Category Spotlights
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Bing's new AI Dashboard mapping grounding queries to cited pages addresses growing advertiser concerns about AI hallucinations and source attribution in search.
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Brave, Apple, and TikTok are all expanding proprietary ad networks and creator tools, signaling a broader shift toward first-party monetization strategies independent of traditional ad exchanges.