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Publisher revenue strategies shifted into focus as two major reports highlighted the move beyond traditional display and programmatic toward commerce, events, and data licensing. Simultaneously, upfront season activity ramped up across eight networks, signaling renewed advertiser commitment to premium video inventory.
Major research from Reuters Institute and Press Gazette underscores publishers' urgent pivot to diversified revenue streams as AI search disrupts traditional ad models.
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Upfront season activity accelerated with insights from eight networks, reflecting advertiser appetite for premium video placements amid broader market consolidation.
Sources: