Data Management Platform

The CDP and DMP space got an unusually human story this week, as AdExchanger profiled a chief product officer who used AI not only to overhaul his company's customer data platform but also to manage a personal health challenge — a narrative that underscores how deeply AI tooling has permeated the day-to-day work of product leaders. The story is emblematic of a broader shift: CDPs are no longer just data repositories but increasingly AI-orchestration layers, and the executives building them are using the same tools on themselves. New entities Aqfer and Emetriq were added to ATDb's DMP category this week, reflecting continued fragmentation in the data infrastructure market as specialized players carve out niches alongside the established giants.