Identity & Privacy

AI

May 7 — May 8, 2026

2 changes

Category Spotlight

Privacy Sandbox's failure is forcing the industry to rebuild identity solutions, with Lotame's consolidation moves signaling consolidation among alternative ID players.

Mentioned:Privacy SandboxLotame Panorama ID

Sources:

How Privacy Sandbox's Collapse Is Reshaping the Identity Layer of the Open Web

This spotlight is part of the Upfronts, Identity Shifts, and The Trade Desk's Leadership Shake-Up weekly report.