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Connected TV & Upfronts — Weekly Spotlight | ATDb

Connected TV & Upfronts

AI

May 7 — May 8, 2026

1 changes

Category Spotlight

Roku's upfront strategy emphasizes full-funnel capabilities, reflecting broader industry push beyond traditional TV metrics.

Mentioned:Roku

Sources:

Roku Delivers Upfront Dinners With A Side Of Full-Funnel

This spotlight is part of the Upfronts, Identity Shifts, and The Trade Desk's Leadership Shake-Up weekly report.

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