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AI and Trust Dominate AdTech Conversation

AI
Nov 12 — Nov 13, 2026

AI's role in creative and buying decisions is reshaping ad tech power dynamics, while CTV platforms face mounting trust concerns. The industry is grappling with who controls the intelligence behind programmatic campaigns.

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AI is becoming the central battleground in ad tech, influencing everything from creative generation to media buying decisions.

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CTV platforms are facing credibility challenges that could undermine advertiser confidence in the channel.

Mentioned:EchoStar