Platform Strategy & Monetization

AI

Apr 22 — Apr 23, 2026

45 changes

Category Spotlight

YouTube and SiriusXM are co-creating new audio ad inventory, while Meta faces mounting buyer fatigue over repeated platform overhauls, reshaping where advertisers allocate spend.

Mentioned:YouTubeSiriusXMMeta PayPal

Sources:

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray

This spotlight is part of the Platform Pivots: YouTube Audio, Meta Fatigue, and Sports' Social Shift weekly report.