Sports & Entertainment Marketing

AI

Apr 22 — Apr 23, 2026

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Category Spotlight

The NHL is aggressively pursuing TikTok to reach international audiences beyond North America, leveraging heated rivalries and Olympic momentum—a clear signal that short-form video is now essential for sports media growth.

Mentioned:NHLTikTok

Sources:

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

This spotlight is part of the Platform Pivots: YouTube Audio, Meta Fatigue, and Sports' Social Shift weekly report.