Data Transparency & Creator Economy Drive AdTech Momentum

Sep 10 — Sep 11, 2026

FAST channels face a data credibility crisis while brands accelerate creator-first strategies, with Google's AI-powered MMM and IMDb's creator tools signaling a shift toward performance transparency and direct creator representation.

Category Spotlights

Video & Streaming

4 changes

FAST channels struggle to prove ROI due to platform data opacity, while YouTube and IMDb push creator-centric tools to reshape mainstream media consumption.

Mentioned:FAST ChannelsYouTube IMDb Google

Sources:

FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data
IMDb's "digital creator" label lets artists "represent the full scope of their work in one place"

Brand Strategy & Performance

2 changes

Molson Coors quadruples engagement by abandoning TV workflows for creator-speed operations, while Google's AI-enhanced MMM tools improve ad spend forecasting amid positive market outlook.

Mentioned:Molson CoorsGoogleMMM

Sources:

Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM