Companies
Company Profiles
Each company in ATDb has a detailed profile page showing everything we know about that business. Profiles are organized into tabbed sections for easy navigation.
The top of every company profile shows:
- Logo — sourced automatically when available
- Name and tagline — the company's value proposition
- Tier badge — S through D rating indicating market significance
- Operational status — Active, Acquired, Subsidiary, Merged, Rebranded, or Defunct
- Category badges — the AdTech segments the company operates in
- Action buttons — Report, Suggest Edit, Watchlist, Share (availability depends on your account status)
Tabs
| Tab | What It Shows |
|---|
| Overview | Full description, value proposition, key features, competitive advantages, use cases |
| Competitors | Related companies in the same categories + visual graph |
| People | Personnel associated with this company and their roles |
| News | Articles mentioning this company |
| Deals | M&A, funding, partnerships, and other events involving this company |
| Tech | Products, features, pricing, and integrations |
| Graph | Interactive network visualization of this company's relationships |
| History | Timeline of all changes made to this profile |
Metadata
Company profiles include structured metadata fields that make comparison and research easier.
Business Details
- Industry — the company's primary industry
- Business Model — how the company generates revenue (SaaS, marketplace, etc.)
- Target Market — who the company sells to (enterprise, SMB, agencies, etc.)
- Employee Count — approximate headcount
- Founded Year — when the company was established
Financial
- Funding Total — total capital raised
- Revenue Range — approximate annual revenue bracket
- Stock Symbol — ticker if publicly traded
Technical
- API Available — whether the company offers a public API
- Parent Company — if the company is a subsidiary
Completeness
Each profile has a completeness score reflecting how much metadata has been filled in. AI enrichment and community contributions both improve completeness over time.
Operational Status
Companies can have one of six operational statuses:
| Status | Meaning |
|---|
| Active | Currently operating |
| Acquired | Purchased by another company |
| Subsidiary | Operating as a division of a parent company |
| Merged | Combined with another company |
| Rebranded | Changed name/identity |
| Defunct | No longer operating |
Flagging a Status Change
If you notice a company's status is wrong (e.g., a company has been acquired but is still listed as Active), you can flag it:
- Click the Flag Status button on the company profile
- Select the correct status from the dropdown
- Add optional context explaining the change
- Submit — your flag goes to admin review
This is especially valuable for keeping the database current. Status changes trigger re-enrichment to update the company's description and metadata to reflect its new state.
Categories
Categories represent the AdTech industry taxonomy. Each company can belong to one or more categories describing the segments it operates in.
Browsing by Category
- Visit
/categories to see all categories with company counts
- Click a category to see all companies in that segment
- Category detail pages show tier breakdowns, recent news, and deals
Category Examples
Categories cover the full AdTech spectrum: DSPs, SSPs, ad servers, data management platforms, attribution providers, retail media networks, CTV/OTT platforms, and many more.
Relationships
Companies are connected to other entities through typed relationships that power the ecosystem graph.
Relationship Types
- Competitors — companies competing in the same space
- Partners — companies with formal partnerships or integrations
- Subsidiaries — parent-child company structures
- Acquisitions — companies that have acquired or been acquired by others
- Integrations — companies whose products integrate with each other
- People — executives, founders, and employees linked to the company
Viewing Relationships
- The Competitors tab shows companies identified as competitors
- The People tab shows associated personnel
- The Graph tab provides an interactive visualization of all connections
- The Deals tab shows M&A and investment relationships
Compare Companies
You can compare up to 3 companies side-by-side:
- Navigate to
/compare
- Select entities to compare
- View metadata, categories, and shared relationships in a comparison layout