Deals & Moves

Roku acquired Nielsen's advanced video advertising business including automatic content recognition (ACR) and dynamic ad insertion technology. This acquisition strengthened Roku's position in connected TV advertising and measurement.

Microsoft acquired AT&T's advertising marketplace Xandr to bolster its digital advertising and retail media capabilities. The deal strengthened Microsoft's position in the programmatic advertising space and expanded its ability to compete with Google and Amazon in digital advertising.

InMobi acquired Appsumer, a mobile measurement and analytics platform, to strengthen its mobile advertising analytics capabilities.

Comcast's FreeWheel division acquired Beeswax, a programmatic DSP, to enhance its buy-side advertising technology capabilities.

Magnite completed the acquisition of SpotX from RTL Group for $1.17 billion, significantly expanding its CTV and video advertising capabilities.

LiveRamp acquired Data Plus Math to expand its TV measurement and attribution capabilities, strengthening its position in cross-channel identity resolution.

Unity Technologies merged with ironSource in an all-stock transaction to create a comprehensive platform for creating, publishing, and monetizing mobile apps and games.