Alistair Goodman — Emodo

Alistair Goodman has joined Emodo, the Ericsson-backed mobile advertising and identity platform. Goodman is a well-known figure in the mobile advertising space, having previously served as CEO of Placecast and later as a senior executive at Ericsson Emodo itself in earlier capacities. His association with Emodo signals a continued investment in experienced mobile and location-based advertising leadership at the company. Emodo operates at the intersection of telco data, mobile identity, and programmatic advertising, leveraging Ericsson's global carrier relationships to provide privacy-compliant audience targeting solutions. Emodo has positioned itself as a differentiated identity and audience platform by utilizing first-party telco signals — such as device authentication and network-level data — to help advertisers reach audiences in a post-cookie environment. Goodman's background in mobile marketing, location intelligence, and carrier-grade data makes him a strategically relevant addition to the leadership team. His experience scaling mobile ad businesses and working within the telco-adtech intersection aligns closely with Emodo's core value proposition.

This leadership development reinforces the growing importance of telco-backed identity solutions in the AdTech ecosystem, particularly as the industry continues to navigate signal loss from cookie deprecation and IDFA restrictions. Emodo competes in a space alongside companies like Verizon Media (now Yahoo), T-Mobile Advertising Solutions, and various identity resolution vendors. Goodman's arrival could accelerate Emodo's go-to-market efforts, deepen publisher and advertiser partnerships, and strengthen its positioning as a credible alternative identity spine for mobile programmatic. The move also underscores the broader trend of experienced mobile adtech operators gravitating toward telco-affiliated platforms that offer durable, consent-based data assets.