Companies

DoorDash Advertising is a commerce media platform that helps brands engage customers, optimize campaigns, and drive sales, offering a unified suite that combines advertising, retailer intelligence, shopper behavior analytics, reporting, and catalog management tools under a single interface called Brand Center.

Impact.com is the leading partnership management platform, enabling brands to discover, manage, and optimize affiliate, influencer, and B2B partnerships at scale.

Lemon8 is a ByteDance-owned social media app that focuses on lifestyle content spanning beauty, fashion, travel, and wellness.

Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.

Paramount Plus Ads is the advertising arm of Paramount's direct-to-consumer video-on-demand streaming platform, which carries movies, live sports, news, and original programming.

Pluto TV Ads is the advertising arm of Pluto TV, a Paramount Streaming-owned free ad-supported video platform founded in 2013 and acquired by Viacom (later Paramount Global, now Skydance) in 2019, whose entire revenue model depends on advertising rather than subscription fees.

Snowflake AI Data Cloud is a cloud data platform that brings a governed AI control plane to customer data within their own accounts, enabling AI enrichment as part of the analytics workflow rather than a separate pipeline.

TikTok GMV Max is TikTok Shop's flagship automated ad bidding system, designed to maximize revenue by accepting a target return from the advertiser and then autonomously handling all micro-level decisions about which content to promote, to whom, and at what cost.

JD.com Ads is an AI-powered advertising platform that builds launch-ready ad campaigns for the JD.com marketplace, automatically generating fully formatted ads with high-converting visuals, copy, and calls-to-action optimized for JD.com's algorithms.

Provable (formerly Integral Ad Science) provides digital ad verification and optimization solutions to ensure brand safety, ad fraud prevention, and viewability across digital advertising campaigns.

Vudu Ads is the advertising platform of Vudu, a streaming video-on-demand service owned by Fandango, offering advertisers access to premium streaming content audiences.

Leading healthcare professional network and medical information platform offering targeted advertising and marketing solutions to pharmaceutical and healthcare companies.

Stagwell's SaaS division housing PRophet, QuestBrand, QuestDIY, ID Graph, and Agent Cloud (Oct 2025). Q4 2025 revenue $105M, +41% YoY.

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Upland Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...

Sky Media is the advertising sales arm of Sky in the UK, selling advertising on Sky's own channels and for partner broadcasters including Paramount and Warner Bros. Discovery, whose TNT Sports it represents.

Cloud communications platform providing APIs for messaging, voice, video, and customer engagement across multiple channels.

Media.Monks is a global digital transformation and marketing services company specializing in creative production, technology, and media services for brands.

Millennial Media was a pioneering independent mobile advertising platform that became one of the largest mobile ad networks before being acquired by AOL in 2015.

thePlatform was a Seattle company that built software for managing and publishing online video.

Public stock photography, video, and creative content marketplace (NYSE: SSTK). Founded 2003 by Jon Oringer. Major acquisitions: Pond5 (2022, $210M), Giphy (2023 from Meta, $53M), Envato (2024). Houses Shutterstock Custom (formerly Flashstock) and Shutterstock Studios divisions.

Sky launched AdSmart, its addressable TV advertising product, in the UK in January 2014; it lets households watching the same programme see different ads in the same live break.