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Companies
Explore technology companies in our intelligence database
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Sia
Sia is a decentralized cloud storage platform that leverages blockchain technology to revolutionize data storage solutions. By distributing encrypted data across a global network of independent hosts, Sia eliminates single points of failure while providing enhanced security, privacy, and cost efficiency compared to centralized cloud storage providers. The platform utilizes smart contracts to create a trustless marketplace where storage providers compete on price and reliability, resulting in storage costs that are significantly lower than traditional alternatives like Amazon S3, Google Cloud Storage, or Microsoft Azure. The Sia network operates on its native cryptocurrency, Siacoin, which facilitates transactions between renters seeking storage and hosts providing storage capacity. Files uploaded to Sia are encrypted client-side, split into segments using Reed-Solomon erasure coding, and distributed across multiple hosts worldwide. This architecture ensures data redundancy, privacy, and availability even if individual hosts go offline. Sia's open-source approach and decentralized infrastructure appeal to privacy-conscious individuals, developers building decentralized applications, and enterprises seeking cost-effective, censorship-resistant storage solutions.
Founded 2013venture-backed11-50 employeesTier C
Upwork
Upwork is a leading global freelancing platform that connects businesses with independent professionals across a wide range of disciplines including software development, design, writing, marketing, customer service, and administrative support. The platform operates as a two-sided marketplace, facilitating millions of work relationships annually by providing tools for job posting, talent discovery, contract management, time tracking, and secure payment processing. With a robust vetting system and sophisticated matching algorithms, Upwork enables companies of all sizes to access specialized talent on-demand while providing freelancers with opportunities to build sustainable independent careers. As one of the pioneers in the gig economy, Upwork has evolved from a simple job board into a comprehensive work management platform that supports the entire lifecycle of remote collaboration. The company serves a diverse client base ranging from individual entrepreneurs and small businesses to Fortune 500 enterprises, offering flexible engagement models from short-term projects to long-term contracts. Through its technology-driven approach, Upwork has positioned itself as a critical infrastructure provider for the future of work, enabling distributed teams and remote collaboration at scale.
Founded 2015public501-1000 employeesTier B
Priceline
Priceline is a leading online travel agency (OTA) and metasearch platform that revolutionized the travel booking industry with its innovative 'Name Your Own Price' model. The company operates as a consumer-facing marketplace connecting travelers with airlines, hotels, car rental agencies, and other travel service providers. Through its sophisticated pricing algorithms and extensive supplier network, Priceline enables customers to access competitive rates and exclusive deals across a comprehensive range of travel products. As part of Booking Holdings Inc. (formerly The Priceline Group), the company has established itself as one of the most recognizable brands in online travel. The platform combines traditional booking capabilities with proprietary bidding technology, allowing users to either book at listed prices or submit offers for travel services. Priceline's business model generates revenue primarily through commissions and service fees charged on completed bookings, positioning it as a performance-based intermediary in the travel ecosystem. The company serves millions of travelers annually, offering 24/7 customer support and a mobile-first booking experience. Priceline has expanded beyond its original bidding model to include Express Deals, VIP programs, and bundled packages that combine flights, hotels, and rental cars for additional savings. The platform leverages data analytics and machine learning to personalize recommendations and optimize pricing strategies for both consumers and travel suppliers.
Founded 1997public1000-5000 employeesTier Bsubsidiary
Tableau Software
Tableau Software is a leading provider of interactive data visualization and business intelligence software that enables organizations to transform complex data into actionable insights through intuitive visual analytics. The company's flagship platform empowers users across all skill levels to connect to various data sources, create interactive dashboards, and share insights across their organizations without requiring extensive technical expertise. Tableau's drag-and-drop interface and powerful analytics engine have made it a preferred choice for data-driven decision making across enterprises, mid-market companies, and individual analysts. As a pioneer in the visual analytics space, Tableau has established itself as a critical tool for business intelligence professionals, data analysts, and executives seeking to democratize data access within their organizations. The platform supports a wide range of use cases including sales analytics, marketing performance tracking, financial reporting, operational dashboards, and advanced statistical analysis. Tableau's commitment to innovation and user-centric design has positioned it as a market leader in the business intelligence and analytics sector, serving thousands of organizations globally across industries including finance, healthcare, retail, technology, and government. Tableau's ecosystem includes desktop applications for data preparation and visualization creation, server solutions for enterprise deployment and collaboration, and cloud-based offerings for scalable analytics delivery. The company maintains a strong community of users, partners, and developers who contribute to an extensive marketplace of extensions, connectors, and best practices, further enhancing the platform's capabilities and adoption across diverse business environments.
acquired1000+ employeesTier Bacquired
Adobe Real-Time CDP
Adobe Real-Time CDP is an enterprise-grade customer data platform that serves as a critical component of Adobe's Experience Cloud ecosystem. The platform enables organizations to aggregate customer data from multiple sources—including websites, mobile apps, CRM systems, and offline touchpoints—into unified customer profiles that update in real-time. This unified view allows marketing, sales, and customer service teams to deliver personalized experiences across every customer interaction while maintaining strict data governance and privacy compliance. As part of Adobe's comprehensive marketing technology suite, Real-Time CDP leverages Adobe's decades of experience in digital experience management and integrates seamlessly with other Adobe solutions including Adobe Analytics, Adobe Target, and Adobe Journey Optimizer. The platform is designed for enterprise organizations that require sophisticated audience segmentation, cross-channel activation, and AI-powered insights to drive customer engagement. Adobe Real-Time CDP addresses the growing need for businesses to break down data silos, comply with evolving privacy regulations like GDPR and CCPA, and deliver consistent, personalized experiences in an increasingly complex digital landscape.
Founded 2020Public company product (Adobe Inc. - NASDAQ: ADBE)Part of Adobe Inc. (25,000+ employees) employees
Alexa
Alexa was a pioneering web traffic analysis company that revolutionized how businesses understood their online presence and competitive positioning. Founded as a research project that evolved into a commercial enterprise, Alexa became synonymous with website ranking through its flagship Alexa Rank metric, which provided a global popularity score for millions of websites based on traffic data collected from browser extensions and toolbars. The platform offered comprehensive web analytics, competitive intelligence, and digital marketing tools that enabled businesses, marketers, and SEO professionals to benchmark their performance, identify market opportunities, and optimize their online strategies. The company's suite of products included traffic statistics, keyword research tools, site comparisons, audience demographics, and backlink analysis. Alexa served a diverse customer base ranging from individual website owners and digital marketers to enterprise organizations seeking competitive market intelligence. The platform was acquired by Amazon in 1999, operating as a subsidiary and leveraging Amazon's infrastructure to expand its data collection and analysis capabilities. After more than two decades of operation, Amazon announced the closure of Alexa.com in May 2022, marking the end of an era for one of the internet's longest-running web analytics services. Throughout its operational history, Alexa maintained its position as a trusted authority in web traffic measurement, with its ranking system becoming a widely-referenced metric in the digital marketing industry. The platform's data was utilized for advertising decisions, partnership evaluations, market research, and SEO strategy development across millions of websites globally.
Founded 1996acquired51-200 employeesdefunct
Adobe Target
Adobe Target is a sophisticated A/B testing and personalization platform that forms a critical component of Adobe's Experience Cloud suite. The solution empowers enterprise organizations to optimize their digital experiences through advanced testing capabilities, AI-driven personalization, and automated content delivery across multiple channels. By leveraging Adobe Sensei, Adobe's artificial intelligence and machine learning framework, Target enables marketers and digital experience teams to deliver individualized content, offers, and experiences that adapt in real-time to user behavior and preferences. As part of the broader Adobe ecosystem, Adobe Target integrates seamlessly with other Adobe Experience Cloud products, including Adobe Analytics, Adobe Experience Manager, and Adobe Audience Manager, creating a comprehensive digital experience optimization platform. The solution serves enterprise-level organizations across various industries including retail, financial services, travel, media, and telecommunications, helping them increase conversion rates, improve customer engagement, and maximize the return on their digital investments. Adobe Target's capabilities extend beyond simple A/B testing to include multivariate testing, automated personalization, recommendations, and AI-powered auto-targeting features that continuously learn and optimize experiences without manual intervention.
Public Company (Parent: Adobe Inc.)10000+ employees
AppMetrica
AppMetrica is a sophisticated mobile analytics platform developed and maintained by Yandex, one of Europe's largest technology companies. The platform provides end-to-end solutions for mobile app developers, product managers, and marketing teams seeking to understand user behavior, optimize app performance, and measure the effectiveness of their marketing campaigns. AppMetrica offers real-time analytics, advanced attribution modeling, and comprehensive tracking capabilities across iOS, Android, and web platforms. As part of the Yandex ecosystem, AppMetrica benefits from the technological infrastructure and expertise of a major internet company, enabling it to process billions of events daily and provide actionable insights at scale. The platform distinguishes itself through its robust fraud detection capabilities, cross-device tracking, and deep integration with other Yandex services. AppMetrica serves a global client base ranging from independent developers and startups to enterprise-level organizations across various industries including e-commerce, gaming, fintech, and media. The platform's comprehensive feature set includes user acquisition analytics, retention analysis, cohort segmentation, push notification management, and A/B testing capabilities. AppMetrica's attribution solution helps marketers understand which channels drive the most valuable users, while its crash analytics and performance monitoring tools enable developers to maintain app stability and optimize user experience. The platform's commitment to data privacy and compliance with international standards makes it a trusted choice for companies operating in regulated markets.
Founded 2013subsidiary51-200 employees
Evalueserve
Evalueserve is a global professional services provider specializing in research, analytics, and data management solutions for enterprises across multiple industries. The company delivers marketing intelligence, competitive intelligence, investment research, and business analytics services that enable organizations to make data-driven strategic decisions. With a focus on combining domain expertise with advanced analytics capabilities, Evalueserve serves clients ranging from Fortune 500 companies to emerging businesses seeking actionable insights from complex data landscapes. The firm operates as a knowledge process outsourcing (KPO) and research services provider, leveraging a distributed global delivery model to provide cost-effective, high-quality analytical solutions. Evalueserve's service portfolio spans market research, intellectual property research, financial analytics, data engineering, and custom research projects tailored to specific client needs. The company has established itself as a trusted partner for organizations requiring deep industry knowledge combined with quantitative and qualitative research methodologies. Evalueserve differentiates itself through its hybrid approach that combines human expertise with technology-enabled research platforms and AI-augmented analytics tools. The company serves diverse sectors including financial services, healthcare, technology, consumer goods, and industrial manufacturing, providing both ongoing research support and project-based consulting engagements that help clients navigate competitive landscapes, identify market opportunities, and optimize business performance.
Founded 2000private-equity1001-5000 employees
Cloudflare Web Analytics
Cloudflare Web Analytics is a privacy-first web analytics solution offered as part of Cloudflare's comprehensive suite of internet infrastructure and security services. Launched to address growing concerns about user privacy and compliance with regulations like GDPR and CCPA, this service provides website owners with essential traffic insights without relying on cookies or invasive tracking technologies. The platform leverages Cloudflare's global network infrastructure to deliver real-time analytics while maintaining user anonymity and data sovereignty. As a product of Cloudflare, Inc., one of the world's leading content delivery network and internet security companies, Cloudflare Web Analytics benefits from the company's extensive infrastructure spanning over 300 cities worldwide. The service is designed to be lightweight, requiring minimal implementation effort while providing accurate metrics on page views, visitor counts, referral sources, and user engagement patterns. Unlike traditional analytics platforms that rely on client-side JavaScript and cookies, Cloudflare Web Analytics processes data at the edge, ensuring faster performance and enhanced privacy protection. The solution targets privacy-conscious website owners, developers, and businesses seeking compliance-friendly analytics alternatives to conventional tracking platforms. By eliminating the need for cookie consent banners and reducing the complexity of privacy compliance, Cloudflare Web Analytics appeals to organizations across various industries, from small blogs to enterprise websites. The service integrates seamlessly with Cloudflare's existing CDN and security offerings, providing a unified platform for website performance, protection, and insights.
Founded 2020Public company product (Cloudflare NYSE: NET)Part of Cloudflare (3500+ employees) employees
Twilio Engage
Twilio Engage is an enterprise-grade Customer Data Platform (CDP) solution that emerged from the integration of Twilio's industry-leading customer engagement infrastructure with Segment's sophisticated data unification capabilities. The platform enables businesses to collect, unify, and activate customer data across multiple touchpoints, creating personalized omnichannel experiences at scale. By combining real-time data orchestration with powerful communication channels including SMS, email, voice, and WhatsApp, Twilio Engage empowers marketing and customer experience teams to deliver contextually relevant messages based on comprehensive customer profiles. As part of Twilio's broader ecosystem, Twilio Engage serves as a strategic solution for enterprises seeking to break down data silos and create unified customer views that drive meaningful engagement. The platform leverages Segment's proven data infrastructure to ingest behavioral, transactional, and demographic data from hundreds of sources, while utilizing Twilio's communication APIs to execute personalized campaigns across preferred customer channels. This convergence of data intelligence and engagement execution positions Twilio Engage as a comprehensive solution for modern customer lifecycle marketing, enabling businesses to move from insight to action within a single integrated platform.
Part of publicly-traded parent company (Twilio Inc.)
Refinitiv
Refinitiv is a global provider of financial market data and infrastructure, serving the financial services industry with comprehensive data solutions, analytics, and trading platforms. The company delivers critical information to investment professionals, including real-time and historical market data, reference data, and risk analytics across multiple asset classes. Refinitiv's platform enables financial institutions, corporations, and government entities to make informed decisions through access to data from over 400 exchanges and markets worldwide. As one of the world's largest providers of financial markets data and infrastructure, Refinitiv offers solutions spanning trading, investment management, wealth management, regulatory compliance, and enterprise risk management. The company's tag management capabilities allow clients to organize, categorize, and efficiently manage vast amounts of financial data and content. With a legacy rooted in Reuters' financial information services, Refinitiv maintains a strong position in the financial technology sector, serving banks, asset managers, hedge funds, and other financial market participants with mission-critical data and analytics solutions.
Founded 2018acquired10000+ employeesacquired
Salesforce DMP
Salesforce DMP (Data Management Platform) is an enterprise-grade marketing technology solution that operates as part of Salesforce Marketing Cloud. The platform specializes in unifying customer data from multiple sources, enabling marketers to create comprehensive audience profiles and deliver personalized experiences across channels. As a component of the world's leading CRM ecosystem, Salesforce DMP leverages advanced cross-device tracking capabilities to help organizations understand customer journeys and optimize marketing campaigns at scale. The platform serves as a centralized hub for collecting, organizing, and activating first-party, second-party, and third-party data. By integrating seamlessly with the broader Salesforce ecosystem and numerous external advertising platforms, Salesforce DMP enables marketers to segment audiences with precision, suppress existing customers from acquisition campaigns, and measure campaign effectiveness across digital touchpoints. The solution is particularly valuable for large enterprises managing complex, multi-channel marketing operations that require sophisticated data governance and real-time audience activation capabilities. Salesforce DMP addresses critical challenges in modern digital marketing, including data fragmentation, identity resolution across devices, and privacy compliance. The platform supports organizations in navigating the evolving privacy landscape while maximizing the value of their customer data assets through advanced analytics, machine learning-powered insights, and seamless integration with demand-side platforms (DSPs) and other marketing technology tools.
Public Company (Parent: Salesforce)10000+ employeesdiscontinued
Quicksight
Amazon QuickSight is a cloud-native business intelligence and analytics service designed to help e-commerce businesses and enterprises derive actionable insights from their data. As part of Amazon Web Services (AWS), QuickSight leverages the scalability and reliability of AWS infrastructure to deliver fast, interactive visualizations and machine learning-powered insights. The platform enables organizations to connect to various data sources, create sophisticated dashboards, and share insights across teams without requiring extensive technical expertise. QuickSight distinguishes itself through its serverless architecture, which eliminates the need for infrastructure management and allows organizations to scale analytics capabilities based on demand. The service integrates seamlessly with AWS data services including Amazon S3, Amazon Redshift, Amazon RDS, and Amazon Athena, while also supporting connections to third-party data sources. With built-in machine learning capabilities, QuickSight automatically discovers hidden insights, performs anomaly detection, and generates forecasts, making advanced analytics accessible to business users across the organization. Targeting e-commerce businesses, retail enterprises, and data-driven organizations, QuickSight provides pay-per-session pricing that makes enterprise-grade business intelligence economically viable for companies of all sizes. The platform's mobile-responsive design and embedded analytics capabilities enable organizations to deliver insights wherever decisions are made, from executive boardrooms to warehouse floors.
Founded 2015subsidiary1000+ employeesdiscontinued
Microsoft Dynamics 365 Customer Insights
Microsoft Dynamics 365 Customer Insights is an enterprise-grade customer data platform (CDP) that serves as a critical component of Microsoft's comprehensive business applications ecosystem. As part of the Dynamics 365 suite, Customer Insights enables organizations to unify fragmented customer data from multiple sources, creating a single, comprehensive view of each customer. The platform leverages advanced AI and machine learning capabilities to deliver actionable insights, predictive analytics, and personalized customer experiences across marketing, sales, and service touchpoints. The solution is designed to break down data silos by connecting transactional, behavioral, and observational data from various systems including CRM, ERP, e-commerce platforms, and third-party applications. Customer Insights provides real-time data unification, audience segmentation, and customer journey analytics, empowering businesses to make data-driven decisions and deliver personalized engagement at scale. Built on Microsoft's Azure cloud infrastructure, the platform offers enterprise-level security, compliance, and scalability while seamlessly integrating with the broader Microsoft ecosystem including Power BI, Azure Synapse, and Microsoft 365. Targeting mid-market to enterprise organizations across industries such as retail, financial services, healthcare, and manufacturing, Microsoft Dynamics 365 Customer Insights competes in the rapidly growing CDP market. The platform differentiates itself through deep integration with Microsoft's technology stack, AI-powered insights through Azure Cognitive Services, and a unified licensing model that simplifies adoption for existing Microsoft customers. As customer experience becomes increasingly central to business strategy, Customer Insights positions itself as a foundational platform for organizations seeking to transform customer data into competitive advantage.
Founded 2019Part of publicly-traded parent company (Microsoft Corporation)Part of Microsoft (200,000+) employees
Bizible
Bizible is a B2B marketing attribution and planning platform that provides enterprise marketers with comprehensive visibility into the customer journey and ROI of marketing activities. Acquired by Adobe and integrated into the Adobe Experience Cloud, Bizible specializes in multi-touch attribution modeling that connects marketing efforts to revenue outcomes, enabling data-driven decision making for complex B2B sales cycles. The platform bridges the gap between marketing automation, CRM systems, and analytics tools to provide a unified view of marketing performance. As part of Adobe's Marketo Engage suite, Bizible serves mid-market to enterprise B2B organizations seeking to optimize marketing spend and demonstrate clear ROI to executive stakeholders. The platform leverages machine learning and advanced attribution models to track customer touchpoints across multiple channels, from initial awareness through closed deals. Bizible's integration capabilities with major CRM platforms like Salesforce and marketing automation systems make it a critical component of the modern marketing technology stack for organizations with sophisticated, multi-channel marketing strategies.
Founded 2012acquiredIntegrated into Adobe (50,000+) employeesacquired
Oracle Unity CDP
Oracle Unity CDP is an enterprise-grade Customer Data Platform that serves as a critical component of Oracle's comprehensive Customer Experience (CX) Cloud suite. The platform enables large organizations to unify customer data from multiple sources, creating persistent, real-time customer profiles that drive personalized marketing, sales, and service experiences. As part of Oracle's broader ecosystem, Unity CDP leverages the company's extensive infrastructure, security capabilities, and integration with other Oracle applications including Marketing, Sales, Service, and Commerce Cloud. Designed specifically for enterprise requirements, Oracle Unity CDP addresses the complex data management needs of large-scale organizations operating across multiple channels, geographies, and business units. The platform combines identity resolution, data enrichment, audience segmentation, and activation capabilities with Oracle's advanced analytics and AI/ML technologies. This integration allows organizations to break down data silos, ensure compliance with global privacy regulations, and deliver consistent customer experiences across all touchpoints while maintaining the security and scalability expected from enterprise-grade Oracle solutions.
public-company10000+ employees
Hexagon
Hexagon is a global leader in digital reality solutions, providing an integrated portfolio of sensor technologies, software platforms, and autonomous systems that enable organizations to capture, measure, and visualize physical assets and processes with unprecedented accuracy. The company serves diverse industries including manufacturing, infrastructure, public safety, mining, and geospatial applications, delivering solutions that bridge the physical and digital worlds through advanced measurement technologies, reality capture systems, and intelligent software analytics. With a comprehensive ecosystem spanning design and engineering software, manufacturing intelligence, geospatial enterprise applications, and safety and infrastructure solutions, Hexagon empowers customers to increase productivity, improve quality, reduce operational costs, and make data-driven decisions. The company's technology portfolio includes laser scanning systems, coordinate measuring machines, CAD/CAM software, enterprise asset management platforms, and autonomous positioning solutions that collectively enable digital transformation across the asset lifecycle from design through production, construction, operation, and maintenance.
public10000+ employees
Superconductive
Superconductive is a data quality and validation platform company best known as the creator and maintainer of Great Expectations, one of the most widely adopted open-source data quality frameworks in the industry. The company provides enterprise-grade solutions that help organizations validate, document, and profile their data to ensure accuracy, completeness, and reliability throughout data pipelines. By combining their open-source foundation with commercial offerings, Superconductive enables data teams to implement robust data quality checks, automate validation workflows, and maintain data integrity at scale. The platform addresses the critical challenge of data quality management in modern data infrastructure, serving data engineers, analytics teams, and data scientists who need to ensure their data meets defined expectations before it's used for decision-making or machine learning applications. Superconductive's approach emphasizes collaborative data quality practices, enabling teams to define expectations as code, share data documentation automatically, and integrate quality checks seamlessly into existing data workflows. The company has built a strong community around the Great Expectations framework while offering commercial features for enterprise customers requiring advanced capabilities, support, and governance features.
Founded 2018series-b51-200 employees
Cisco Meraki
Cisco Meraki represents Cisco Systems' cloud-managed networking and security division, offering an enterprise-grade video security platform that combines intelligent surveillance with advanced analytics and machine learning capabilities. As part of Cisco's broader portfolio, Meraki delivers a comprehensive solution that enables organizations to deploy, manage, and monitor security camera systems through a centralized cloud dashboard, eliminating the need for complex on-premise infrastructure and dedicated video management servers. The platform integrates seamlessly with Meraki's broader ecosystem of cloud-managed IT solutions, including wireless access points, switches, and security appliances, providing organizations with a unified approach to network and physical security management. Meraki's video security solution leverages computer vision and machine learning to deliver intelligent features such as motion-based retention, people detection, vehicle analytics, and occupancy tracking. The platform is designed to serve enterprises, educational institutions, retail chains, healthcare facilities, and government organizations seeking scalable, easy-to-deploy video surveillance with powerful analytics capabilities. Backed by Cisco's global infrastructure and security expertise, Cisco Meraki has established itself as a leader in the cloud-managed security camera market, offering a solution that balances ease of use with enterprise-grade reliability, security, and advanced analytical capabilities. The platform's architecture enables rapid deployment, centralized management across multiple locations, and seamless integration with third-party security and business intelligence systems.
Founded 2006acquired1000+ employeesacquired
Fishtown Analytics
Fishtown Analytics is a pioneering analytics engineering consultancy that has fundamentally transformed how data teams approach analytics workflows. The company is best known as the creator of dbt (data build tool), an open-source command-line tool that enables data analysts and engineers to transform data in their warehouses more effectively through software engineering best practices. By introducing version control, testing, and documentation to the analytics workflow, Fishtown Analytics has established a new discipline called 'analytics engineering' that bridges the gap between data engineering and business intelligence. The company provides both consulting services and maintains the dbt ecosystem, which has become the industry standard for analytics transformation workflows. Their consultancy services help organizations implement modern data stacks, establish analytics engineering practices, and optimize their data transformation pipelines. Through their open-source community and commercial offerings, Fishtown Analytics has cultivated a vibrant ecosystem of data practitioners who follow the 'analytics engineering' methodology, fundamentally changing how organizations approach data modeling, testing, and documentation. Fishtown Analytics has positioned itself at the forefront of the modern data stack movement, working alongside cloud data warehouses like Snowflake, BigQuery, and Redshift. Their influence extends beyond their direct services through extensive community engagement, educational content, and thought leadership in data transformation best practices. The company has successfully built both a sustainable business model and a passionate community around the principles of treating analytics code with the same rigor as software engineering.
Founded 2016series-b51-200 employeesacquired
Rakuten Marketing
Rakuten Marketing is a comprehensive digital marketing solutions provider operating as a subsidiary of Rakuten Group, Inc., one of the world's largest internet service companies based in Japan. The platform specializes in performance-based marketing solutions, with particular strength in affiliate marketing, influencer marketing, and programmatic advertising. Rakuten Marketing serves as a strategic bridge connecting brands with publishers, influencers, and consumers through data-driven marketing technologies that emphasize measurable outcomes and return on investment. The company's integrated marketing platform combines advanced attribution modeling, tag management capabilities, and cross-channel campaign orchestration to help enterprise-level brands optimize their digital marketing operations. Their technology stack enables marketers to deploy tracking mechanisms, manage complex multi-touch attribution scenarios, and gain comprehensive visibility into customer journeys across multiple touchpoints. Rakuten Marketing's affiliate network is one of the industry's most established, providing access to thousands of premium publishers and content creators worldwide. Leveraging the broader Rakuten ecosystem's technological infrastructure and global reach, Rakuten Marketing differentiates itself through transparency, brand safety measures, and sophisticated fraud prevention capabilities. The platform incorporates machine learning and advanced analytics to deliver actionable insights that help advertisers navigate the increasingly complex digital advertising landscape. With a focus on building sustainable, performance-driven marketing programs, Rakuten Marketing positions itself as an enterprise-grade solution for organizations seeking to unify their marketing technology stack and maximize marketing efficiency across channels.
Founded 2005subsidiary501-1000 employeessubsidiary
SAP Customer Data Platform
SAP Customer Data Platform is an enterprise-grade customer data platform solution that forms an integral part of SAP's comprehensive business software ecosystem. As a product offering from SAP SE, one of the world's leading enterprise software providers, this CDP solution enables large organizations to unify customer data from multiple touchpoints, create comprehensive customer profiles, and activate data across marketing, sales, and service channels. The platform leverages SAP's decades of experience in enterprise resource planning and customer experience management to deliver a robust, scalable solution designed for complex organizational structures. The SAP Customer Data Platform distinguishes itself through deep integration with SAP's broader suite of business applications, including SAP S/4HANA, SAP Commerce Cloud, SAP Marketing Cloud, and SAP Sales Cloud. This native integration capability allows enterprises already invested in the SAP ecosystem to achieve seamless data flow across their entire technology stack, eliminating data silos and enabling real-time customer insights. The platform supports sophisticated data governance, consent management, and privacy compliance features essential for global enterprises operating under regulations like GDPR, CCPA, and other regional data protection laws. Targeting large enterprises and mid-market organizations with complex customer data requirements, SAP Customer Data Platform serves industries including retail, consumer products, manufacturing, financial services, telecommunications, and healthcare. The solution combines SAP's traditional strengths in transactional data management with modern marketing technology capabilities, offering features such as identity resolution, audience segmentation, predictive analytics, and omnichannel orchestration. As part of SAP's Customer Experience portfolio, the platform represents the company's strategic commitment to helping businesses transform customer engagement through unified, intelligent data management.
Public Company Product10000+ employees
Nielsen Attribution
Nielsen Attribution is an enterprise-grade marketing effectiveness measurement solution that operates as a strategic component of Nielsen's comprehensive analytics and measurement ecosystem. The platform specializes in multi-touch attribution, enabling large-scale marketers to accurately measure and understand the true impact of their marketing investments across diverse channels and touchpoints throughout complex customer journeys. By leveraging Nielsen's extensive proprietary data assets, decades of measurement expertise, and advanced statistical modeling capabilities, the solution delivers actionable insights that empower brands to optimize their marketing mix and substantially improve return on advertising spend. The platform addresses a fundamental challenge facing modern enterprise marketers: accurately attributing conversions and sales to appropriate marketing touchpoints in an increasingly fragmented, multi-channel environment where customer journeys span numerous devices, platforms, and interactions. Nielsen Attribution employs a sophisticated combination of deterministic and probabilistic data matching methodologies alongside advanced statistical modeling to provide a holistic, comprehensive view of marketing performance that transcends simplistic last-click attribution models. The solution primarily serves Fortune 500 brands, major advertisers, and enterprise agencies seeking to gain nuanced understanding of how different marketing channels synergistically drive business outcomes. As an integral part of Nielsen's portfolio, the attribution solution benefits from the parent company's unparalleled reputation in audience measurement, consumer behavior analysis, and media analytics spanning multiple decades. The platform offers seamless integration with Nielsen's broader suite of measurement products while maintaining standalone capabilities for organizations focused specifically on attribution and marketing optimization. This strategic positioning establishes Nielsen Attribution as a trusted partner for enterprise clients requiring rigorous methodology, exceptional data quality standards, and measurement capabilities that meet the demanding requirements of large-scale marketing operations.
Part of established enterprise (Nielsen Holdings)subsidiary