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Weibo Ads
Beijing, China · Founded 2009
1001-5000 employees · WB
Sourced & current · updated Oct 11, 20261 of 4 facts verified
Weibo Ads is the advertising platform of Sina Weibo, one of China's largest social media networks, widely known as "China's Twitter" and regarded by foreign brands as a more effective advertising vehicle than its Western counterpart.
Where they sit
Stack tier: Ecosystem Services (A)
Influencer MarketingSocial Media ManagementMobile Marketing
Dominant social media advertising platform in China, offering brands — including international ones — access to one of the world's largest microblogging audiences
Ownership
Parent: Weibo Corporation (majority voting controlled by SINA; Alibaba ~29.6% as of Sept 2021, second-largest stakeholder)