Webtrends Optimize
AcquiredLeeds, England, United Kingdom · Founded 2000
11-50 employees · acquired
Sourced & current · updated Jun 23, 2026Website
A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation and visitor segmentation.
Where they sit
Stack tier: Marketing Technology (C)
Data & AnalyticsMarketing TechnologyPerformance Marketing
Mid-market CRO and A/B testing platform competing primarily in the UK and European markets as a more accessible alternative to enterprise experimentation suites
Ownership
Parent: Accelerate Group