Webtrends Optimize

Acquired

Leeds, England, United Kingdom · Founded 2000

11-50 employees · acquired

Sourced & current · updated Aug 22, 2026Website

A/B testing and website optimization platform that enabled businesses to test and personalize digital experiences through experimentation and visitor segmentation.

Where they sit

Stack tier: Marketing Technology (C)

Data & AnalyticsMarketing TechnologyPerformance Marketing

Mid-market CRO and A/B testing platform competing against Optimizely and VWO with a focus on flexibility and transparent pricing

Ownership

Parent: Accelerate Group