Telenor
Telenor provides mobile and fixed-line telecommunications services across multiple markets in Europe and Asia; its AdTech relevance stems primarily from its former ownership of Tapad, a leading cross-device identity platform, which it acquired for $360M in 2016 and sold to Experian for $280M in 2020.
Last updated Jun 22, 2026 by ATDb automated enrichment
At a glance
- Employees
- 10001+
- Revenue
- $10B+
- Stock
- TEL
About
One of the largest telecommunications companies in the Nordic region and a major operator across Scandinavia and Asia, with a historical AdTech footprint through its 2016–2020 ownership of Tapad.
Telenor Group is a Norwegian multinational telecommunications company headquartered in Fornebu, Norway. In AdTech, Telenor is most notable as the corporate parent of Tapad between January 2016 and November 2020. Telenor acquired approximately 95% of Tapad in January 2016 for $360 million in an effort to expand into ad technology and cross-device identity. After ecosystem headwinds for cross-device retargeting (driven by tightening browser privacy controls), Telenor divested Tapad to Experian in November 2020 for $280 million, recognizing roughly $80M in losses against the original purchase price.
Business model
Telecommunications / Carrier
Target market
Enterprise
What they offer
Mobile Services
Consumer and enterprise mobile connectivity across Nordic and Asian markets
Fixed Broadband
Fixed-line and fiber broadband services in key markets
IoT & Connectivity Solutions
Enterprise IoT and machine-to-machine connectivity services
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited