One of the world's largest mobile operators; historically significant in AdTech as former parent of Tapad's cross-device identity platform
Telenor Group is a Norwegian multinational telecommunications company headquartered in Fornebu, Norway. In AdTech, Telenor is most notable as the corporate parent of Tapad between January 2016 and November 2020. Telenor acquired approximately 95% of Tapad in January 2016 for $360 million in an effort to expand into ad technology and cross-device identity. After ecosystem headwinds for cross-device retargeting (driven by tightening browser privacy controls), Telenor divested Tapad to Experian in November 2020 for $280 million, recognizing roughly $80M in losses against the original purchase price.
Large-scale mobile subscriber base across multiple international marketsFormer ownership of Tapad cross-device identity graphIoT and enterprise connectivity solutionsMobile financial services in emerging marketsGovernment-backed balance sheet enabling large strategic acquisitions
Mobile and broadband connectivity for consumersEnterprise IoT and machine-to-machine communicationsMobile payments and financial inclusion in emerging marketsCross-device advertising (historical, via Tapad)
Consumer mobile subscribersEnterprise and B2B clientsIoT and automotive manufacturersEmerging market consumers