Swoop

Swoop is a healthcare-focused data and advertising technology company that specializes in precision audience targeting for pharmaceutical, biotech, and healthcare brands. The company leverages real-world health data, AI, and machine learning to identify and reach specific patient populations and healthcare professionals across digital channels. Swoop's platform enables healthcare marketers to target audiences based on health conditions, treatment stages, and other clinical attributes while maintaining HIPAA compliance and patient privacy. Swoop operates as a data-driven marketing platform that bridges the gap between healthcare data and digital advertising. The company has established itself as a significant player in the healthcare marketing technology space by providing brands with the ability to reach patients who are actively seeking treatment or managing specific conditions. Their approach combines deterministic health data with predictive modeling to create targetable audiences across programmatic advertising platforms, social media, and other digital channels.