Specs Inc.

Acquired

Santa Monica, California, United States · Founded 2026

51-200 employees

Sourced & current · updated Jul 20, 2026

Snap subsidiary spun out Jan 2026 to develop next-generation AR glasses (consumer Spectacles Gen 6 target). Independent operation under Snap.

Where they sit

Location-Based AdvertisingIn-Game Advertising

Early-stage AR hardware spinout backed by Snap, competing in the nascent consumer smart glasses market against Meta Ray-Ban and Apple Vision Pro