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Snap AR
Santa Monica, California, United States · Founded 2011
SNAP
Sourced & current · updated Oct 5, 2026
Snap AR is an augmented reality advertising platform that leads paid AR distribution, offering Lenses as paid placements within Snapchat Ads and reporting AR-specific KPIs natively through its auction system.
Where they sit
Stack tier: Ecosystem Services (A)
Creative PlatformMobile Ad PlatformPerformance Marketing
Market leader in mobile AR advertising, leveraging Snapchat's scale and camera-first platform to offer the most widely used consumer AR ad format globally
Ownership
Parent: Snap Inc.