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Brief

Sazerac

Spirits

Sazerac produces and markets a wide range of spirits brands, with Svedka vodka serving as a flagship consumer brand backed by major national advertising including Super Bowl commercials.

Connections: 1

Last updated Nov 3, 2026 by ATDb automated enrichment

AI-drafted from public sources4 sources cited

At a glance

Employees
1001-5000
Revenue
$1B+

About

One of the largest privately held spirits companies in the United States, with a broad multi-brand portfolio including Svedka vodka

Sazerac is a spirits company and the parent of Svedka vodka. As an advertiser, it made its first Super Bowl commercial for Svedka in February 2026, and Svedka plans to return to the game in 2027.

Business model

Consumer Goods / Spirits Manufacturing

Target market

Consumer

What they offer

  • Svedka Vodka

    Flagship vodka brand and the focus of Sazerac's Super Bowl advertising campaigns in 2026 and 2027

  • Spirits Portfolio

    Broad range of distilled spirits including whiskey, rum, tequila, and other categories under various brand names

Key features

Large privately held spirits portfolioMajor national advertiser with Super Bowl presenceSvedka Fembot brand identity for advertising campaigns

Use cases

Consumer spirits purchasingBrand advertising and awareness campaignsRetail and on-premise spirits distribution

Customer segments

Adult consumers of spiritsRetail and grocery chainsBars and restaurants

Tech & specs

API

No

Connection details

Explore further

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