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Sara Saunders

Operator

Sara Saunders is Chief Marketing Officer of Sazerac, the spirits company behind Fireball and SVEDKA, and joined the company in 2021. She has spoken publicly about Fireball's TikTok campaign and responsible digital advertising, and about SVEDKA's revival, including the return of its Fembot character and Sazerac's first Super Bowl commercial in February 2026, which its in-house team concepted with AI production.

Last updated Nov 3, 2026 by the ATDb Editorial Team

Role
Chief Marketing Officer
Company
Sazerac
Based
Louisville, Kentucky, United States

AI-drafted from public sources4 sources cited

Bio

Sara Saunders is Chief Marketing Officer of Sazerac, the spirits company behind Fireball and SVEDKA, and joined the company in 2021. She has spoken publicly about Fireball's TikTok campaign and responsible digital advertising, and about SVEDKA's revival, including the return of its Fembot character and Sazerac's first Super Bowl commercial in February 2026, which its in-house team concepted with AI production.