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SAP Marketing Cloud

Walldorf, Baden-Württemberg, Germany · Founded 2015

5000+ employees · SAP

Sourced & current · updated May 13, 20260 of 4 facts verifiedWebsite

SAP's enterprise marketing automation platform that enables personalized customer engagement and campaign management across channels.

Where they sit

Stack tier: Marketing Technology (C)

Customer Data PlatformMarketing CloudMarketing Automation

Leading enterprise marketing automation platform within SAP's Customer Experience suite

Ownership

Parent: SAP

Competitors

Key people

Pre-call brief from ATDb — sourced from the live database, current as of May 13, 2026. Not a static screenshot.