Salesforce Data 360
San Francisco, California, United States · Founded 2022
10000+ employees · CRM
Sourced & current · updated Jul 13, 2026Website
Salesforce's strategic data platform — the foundational data layer for all Salesforce clouds and the underlying CDP for Marketing Cloud Next. Rebranded from "Salesforce Data Cloud" to "Salesforce Data 360" on October 14, 2025 as part of the broader Agentforce 360 platform launch. Required dependency for Marketing Cloud Next, Sales, and Service. Slug retained for URL stability.
Where they sit
Stack tier: Ecosystem Services (A)
Customer Data PlatformData Management Platform
The dominant enterprise CDP for Salesforce ecosystem customers; a top-3 CDP globally by install base and the only CDP natively embedded across a full CRM and AI agent platform
Ownership
Parent: Salesforce