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R

RedEye

Acquired

London, England, United Kingdom · Founded 2000

51-200 employees · acquired

Sourced & current · updated May 11, 20260 of 4 facts verifiedWebsite

RedEye was a UK-based customer data and marketing automation platform specializing in behavioral targeting, email marketing, and cross-channel personalization for enterprise retailers and travel brands.

Where they sit

Stack tier: Marketing Technology (C)

Marketing TechnologyMarketing Automation

A leading UK-based behavioral email marketing and CDP provider for enterprise retail and travel brands prior to its acquisition by Upland Software in 2018.

Ownership

Parent: Adestra
Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.