P
Podsights
AcquiredNew York, New York, United States · Founded 2017
11-50 employees · NASDAQ:SPOT
Podsights was a leading podcast advertising measurement platform acquired by Spotify in 2022, providing attribution and analytics tools that helped advertisers measure the true impact of podcast ad campaigns.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsAudio Advertising
Was a leading independent podcast ad measurement platform before acquisition by Spotify; pioneered pixel-based attribution for podcast advertising
Ownership
Parent: Spotify Technology