Pathmatics
AcquiredSanta Monica, California, United States · Founded 2011
51-200 employees · $6.5M
Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
A leading digital advertising intelligence platform known for cross-channel ad spend tracking and creative analysis, operating as part of Sensor Tower's broader market intelligence suite.
Ownership
Parent: Sensor Tower