Pathmatics

Acquired

Santa Monica, California, United States · Founded 2010

51-200 employees · $6.5M

Sourced & current · updated Jun 29, 2026Website

Digital advertising intelligence platform that tracks and analyzes display, video, mobile, and social media advertising across the web.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing Analytics

A leading digital advertising intelligence platform known for cross-channel ad spend tracking and creative analysis, operating as part of Sensor Tower's broader market intelligence suite.

Ownership

Parent: Sensor Tower

Competitors

Adthena