Oracle Unity CDP

Austin, Texas, United States · Founded 2019

10000+ employees · ORCL

Sourced & current · updated Oct 5, 2026Website

Oracle Unity CDP — now formally marketed as Oracle Fusion Unity Data Platform — is a customer data platform embedded within Oracle Fusion Cloud Customer Experience, built to connect marketing, sales, and service engagement with operational records such as orders, contracts, subscriptions, billing, and service history.

Where they sit

Stack tier: Ecosystem Services (A)

Customer Data PlatformMarketing Technology

Enterprise-tier CDP embedded within Oracle's CX Cloud suite, competing with Salesforce CDP and Adobe Real-Time CDP for large enterprise accounts

Ownership

Parent: Oracle Marketing Cloud