Oracle Data Cloud
DefunctAustin, Texas, United States · Founded 2014
ORCL
Oracle Data Cloud was Oracle's flagship data and audience intelligence platform for advertisers, combining BlueKai, Datalogix, Moat, and Grapeshot — until Oracle exited the entire ad-tech industry in 2024.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsIdentity ResolutionData Management Platform
Once a leading third-party data and ad measurement platform for enterprise advertisers, Oracle Data Cloud was among the largest data marketplaces in the industry before its shutdown in 2024.
Ownership
Parent: Oracle Advertising