Left Field Labs

Boutique creative-tech agency known for immersive and emerging-technology brand experiences, now operating within WPP's global network

Left Field Labs is a Venice, California-based creative technology agency known for building cutting-edge digital experiences that blend emerging technologies with compelling storytelling. The studio has built a reputation for work spanning augmented reality, virtual reality, Web3, AI-driven interactives, and large-scale immersive installations for major global brands. Their multidisciplinary team combines design, engineering, and strategy to push the boundaries of what digital experiences can be. Founded in 2009, Left Field Labs has partnered with clients including Google, YouTube, Nike, and other Fortune 500 companies to create award-winning campaigns and activations. Their work often sits at the intersection of experiential marketing and emerging technology, making them a notable player in the branded experience and creative-tech space. The agency has been recognized at major industry awards shows for innovation in digital and experiential work. In October 2023, Left Field Labs was acquired by WPP, the global advertising and communications conglomerate, signaling WPP's continued investment in creative technology capabilities. As part of WPP's network, Left Field Labs is positioned to scale its expertise in AI, immersive media, and Web3 across a broader portfolio of global clients, reinforcing WPP's ambitions in next-generation marketing experiences.