K
Kantar
London, England, United Kingdom · Founded 1992
10001+ employees · N/A
Global data, insights, and consulting company providing brand guidance, media measurement, and marketing effectiveness solutions across 90+ markets.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing AnalyticsVerification & Measurement
Leading global market research and insights provider with strong media measurement and brand analytics capabilities
Ownership
Parent: Bain Capital (majority owner), WPP (minority stake)
Subsidiaries