Jacques

Emerging creative-led global health agency within the Havas Health Network, positioned as a premium creative offering for pharma and healthcare brands

Jacques is a newly established global health agency network launched within the Havas Health Network as part of a broader restructuring of Havas's health and wellness communications division in 2024-2025. The agency is named in honor of Jacques Séguéla, the iconic French advertising legend and co-founder of RSCG, who has long been associated with the Havas Group. The network was created to bring a distinctly creative and innovative approach to pharmaceutical and healthcare communications, differentiating itself within the competitive health marketing landscape. The agency operates as part of the broader Havas Health ecosystem, which includes a range of specialized health communications agencies serving pharmaceutical, biotech, and healthcare clients globally. Jacques is positioned to handle brand strategy, creative campaigns, and integrated communications for health and pharma brands, leveraging the resources and global reach of the Havas Group while maintaining a boutique creative identity. In the AdTech and health marketing ecosystem, Jacques represents Havas's strategic bet on creativity-led differentiation in a sector increasingly dominated by data and technology. By anchoring the agency's identity to Séguéla's legacy of bold, human-centered advertising, Havas aims to attract pharma clients seeking more emotionally resonant and creatively ambitious campaigns alongside the scientific rigor expected in regulated healthcare communications.