Infogram

Leading web-based infographic and data visualization tool for business users and marketers

Infogram is a web-based data visualization and infographic creation platform that enables users to transform complex data into visually engaging charts, maps, and interactive infographics. Founded in 2012, the company serves a broad range of users from individual content creators to enterprise teams, providing intuitive tools for creating data-driven visual content for presentations, reports, social media, and marketing materials. While not a traditional AdTech company, Infogram operates in the adjacent MarTech/content creation space, serving marketers, communicators, and businesses that need to create compelling visual content for audience engagement and communication purposes. The platform distinguishes itself through its user-friendly interface, extensive template library, and ability to create interactive, embeddable visualizations without requiring design or coding skills. Infogram has positioned itself as an accessible alternative to more complex design tools, targeting professionals who need to quickly create data visualizations and infographics for business communication, marketing campaigns, and content marketing efforts. The company operates on a freemium SaaS model with tiered subscription plans.