IAB MENA

The primary digital advertising trade body for the Middle East and North Africa region, affiliated with the global IAB network

IAB MENA is the official digital advertising and marketing trade body for the Middle East and North Africa region, headquartered in Dubai. It launched in November 2018 as IAB GCC before expanding its remit and rebranding to IAB MENA, operating as an independent organisation with no parent company. The association brings together publishers, agencies, advertisers, ad-tech vendors and media owners to develop common standards, best practices and measurement frameworks for the regional digital advertising ecosystem. The organisation publishes authoritative regional ad-spend reports and market research, delivers training and professional development programmes, and advocates for responsible, effective digital advertising across the MENA markets. It serves as the regional affiliate of the global IAB network, adapting international standards and guidelines to the specific regulatory, cultural and commercial context of the Middle East and North Africa. IAB MENA is governed by an elected board drawn from leading regional media and marketing companies. In January 2026, Nisrine Ghazal of Rotana Media Services was elected board chair, with Ian Manning serving as executive director. The association's membership spans digital publishers, broadcasters, social platforms, agencies, data companies and brand advertisers, making it the central industry forum for digital advertising policy and growth across the MENA region.