IAB MENA is the digital advertising trade body for the Middle East and North Africa, based in Dubai. It launched as IAB GCC in November 2018, and publishes regional ad-spend reports, standards and training. Ian Manning is its executive director, and in January 2026 Nisrine Ghazal of Rotana Media Services was elected board chair.
Where they sit
The primary digital advertising trade body for the Middle East and North Africa region, affiliated with the global IAB network