Grabarz & Partner

One of Germany's top independent creative agencies, known for award-winning work and long-term relationships with major brands

Grabarz & Partner is one of Germany's most respected independent creative advertising agencies, founded in Hamburg. The agency has built a strong reputation for producing high-impact, strategically grounded creative work across brand advertising, digital campaigns, and integrated communications. Known for a culture that prizes bold ideas and craft, the agency has consistently ranked among the top creative shops in Germany and has earned recognition at major international award shows including Cannes Lions and the Effie Awards. The agency works with a roster of prominent clients including Volkswagen, IKEA, Hornbach, and other major German and international brands. Grabarz & Partner operates as a full-service creative agency, offering services spanning brand strategy, concept development, TV and film production, digital and social media campaigns, and content creation. Its positioning as an independent agency allows it to maintain a distinctive creative culture and client-centric approach without the constraints of large holding company structures. Within the German advertising ecosystem, Grabarz & Partner occupies a premium creative positioning, competing with both local independents and the German offices of global networks. The agency is particularly noted for its long-standing client relationships and its ability to deliver culturally resonant campaigns that perform both creatively and commercially. It is not primarily an AdTech company but operates at the intersection of creative strategy and modern media, making it a significant player in the broader advertising industry.