Google Ads
Mountain View, California, United States · Founded 2000
10001+ employees · GOOGL
Sourced & current · updated Oct 14, 2026Website
Google Ads is an online advertising platform developed by Google that enables advertisers to bid for placement of digital advertisements — including text ads, product listings, and video — across Google Search, mobile apps, and partner websites, operating primarily under pay-per-click and cost-per-view pricing models.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsDemand Side Platform (DSP)Video Advertising PlatformMarketing PlatformProgrammatic PlatformPerformance Marketing
Dominant global leader in digital advertising, commanding the largest share of worldwide digital ad revenue through its search monopoly and cross-platform ecosystem reach.
Ownership
Parent: Google
Subsidiaries
