G
Google Ads
Mountain View, California, United States · Founded 2000
10000+ employees · GOOGL
Google's flagship digital advertising platform enabling businesses to display ads across Google Search, YouTube, and millions of partner websites through pay-per-click and display advertising.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsDemand Side Platform (DSP)Video Advertising PlatformMarketing PlatformProgrammatic PlatformPerformance Marketing
Global market leader in digital advertising, commanding approximately 28-39% of total global digital ad spend
Ownership
Parent: Google
Subsidiaries