Freevee

Major player in FAST streaming backed by Amazon's advertising infrastructure and data capabilities

Freevee, formerly known as IMDb TV, is Amazon's free ad-supported streaming television (FAST) service that provides viewers access to a library of movies, TV shows, and original content without requiring a subscription. Launched initially as IMDb Freedive in 2019 and rebranded to Freevee in 2022, the service monetizes through video advertising, offering brands access to premium streaming inventory across connected TVs, mobile devices, and web platforms. As part of Amazon's broader advertising ecosystem, Freevee competes in the rapidly growing FAST channel market alongside services like Pluto TV, Tubi, and Roku Channel. The platform leverages Amazon's extensive first-party data and advertising technology infrastructure to deliver targeted advertising experiences. Freevee represents Amazon's strategy to capture advertising dollars shifting from traditional linear TV to streaming environments, while also serving as a customer acquisition funnel for Amazon's broader entertainment and e-commerce ecosystem. The service is integrated into Amazon's Fire TV devices and is also available as a standalone app on various streaming platforms and mobile devices. Freevee produces original content exclusive to the platform, differentiating itself from purely aggregated FAST services and creating unique advertising opportunities around premium original programming.