Flaticon

World's largest vector icon and sticker library, dominant in the freemium graphic resources space alongside parent brand Freepik

Flaticon is a leading graphic resources platform owned by Freepik Company, headquartered in Málaga, Spain. Launched in 2013, it has grown into one of the most widely used repositories of vector icons, stickers, and animated icons, boasting a library of over 16 million assets across thousands of style packs. The platform serves a global community of designers, developers, marketers, and content creators who need scalable, customizable visual assets for web, app, and print projects. Flaticon operates under a freemium model, offering a substantial free tier alongside premium subscription plans that unlock higher download limits, exclusive content, and commercial licensing. Its parent company, Freepik Company, also operates Freepik and Slidesgo, making the group one of the dominant players in the digital graphic resources market. Flaticon's search and discovery engine, combined with its editor tools, allows users to customize icons directly in-browser, lowering the barrier for non-designers. While Flaticon is not a traditional AdTech company, it plays a meaningful role in the broader creative and marketing technology ecosystem. Advertisers, agencies, and in-house marketing teams rely heavily on its icon and sticker libraries for ad creatives, landing pages, social media content, and UI/UX design. Its API offering enables developers to integrate icon search and delivery directly into their own tools and platforms, extending its reach into the creative workflow infrastructure that underpins digital advertising production.