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E.l.f. Beauty
Oakland, California, United States · Founded 2004
1001-5000 employees · ELF
Sourced & current · updated Oct 24, 2026
E.l.f. Beauty is a publicly traded, digitally native cosmetics brand known for delivering high-quality, cruelty-free beauty products at accessible price points — and for its bold, culturally savvy marketing campaigns.
Where they sit
One of the fastest-growing mass cosmetics brands in the U.S., known for value pricing, digital marketing leadership, and strong Gen Z brand affinity