Kory Marchisotto
Kory Marchisotto is widely recognized as the marketing force behind e.l.f. Beauty's meteoric rise from a value drugstore brand to one of the most culturally relevant beauty companies in the world. As Chief Marketing Officer and now President of e.l.f. Brands, she has led campaigns that broke through conventional beauty advertising with wit, inclusivity, and fearless creativity — most notably the viral 'Eyes. Lips. Face.' Super Bowl campaign and the brand's aggressive embrace of TikTok as a marketing platform. Marchisotto joined e.l.f. Beauty in 2019 as CMO, bringing with her deep experience in luxury and prestige beauty marketing. Before e.l.f., she held senior marketing roles at Shiseido Americas, where she oversaw brand strategy across a portfolio of prestige beauty brands. Her career has spanned both mass and luxury beauty, giving her a distinctive ability to blend accessibility with aspiration. Under her leadership, e.l.f. Beauty has consistently punched above its weight in marketing innovation — becoming one of the first beauty brands to run a Super Bowl ad, pioneering beauty brand engagement on TikTok, and launching culturally resonant campaigns that have earned widespread industry recognition. She is regarded as one of the most influential CMOs in the beauty and consumer goods space.
Last updated Oct 25, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 20 years
Bio
Kory Marchisotto is widely recognized as the marketing force behind e.l.f. Beauty's meteoric rise from a value drugstore brand to one of the most culturally relevant beauty companies in the world. As Chief Marketing Officer and now President of e.l.f. Brands, she has led campaigns that broke through conventional beauty advertising with wit, inclusivity, and fearless creativity — most notably the viral 'Eyes. Lips. Face.' Super Bowl campaign and the brand's aggressive embrace of TikTok as a marketing platform. Marchisotto joined e.l.f. Beauty in 2019 as CMO, bringing with her deep experience in luxury and prestige beauty marketing. Before e.l.f., she held senior marketing roles at Shiseido Americas, where she oversaw brand strategy across a portfolio of prestige beauty brands. Her career has spanned both mass and luxury beauty, giving her a distinctive ability to blend accessibility with aspiration. Under her leadership, e.l.f. Beauty has consistently punched above its weight in marketing innovation — becoming one of the first beauty brands to run a Super Bowl ad, pioneering beauty brand engagement on TikTok, and launching culturally resonant campaigns that have earned widespread industry recognition. She is regarded as one of the most influential CMOs in the beauty and consumer goods space.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led e.l.f. Beauty's first-ever Super Bowl commercial, 'Eyes. Lips. Face.', which became one of the most-discussed ads of the game
- Pioneered e.l.f. Beauty's TikTok strategy, making it one of the most-followed beauty brands on the platform
- Elevated e.l.f. from a value drugstore brand to a top-five mass beauty brand in the U.S. by market share
- Promoted from CMO to President of e.l.f. Brands, reflecting expanded strategic leadership