Ekta Chopra

Ekta Chopra is widely recognized as the technology architect behind e.l.f. Beauty's digital transformation, having built the company's technology infrastructure from the ground up and championed AI adoption across the enterprise. As Chief Technology and AI Officer, she oversees the brand's data, engineering, and AI strategy, helping position e.l.f. as one of the most digitally sophisticated companies in the beauty and consumer goods space. Her work has been central to e.l.f.'s ability to leverage consumer data, personalization, and digital marketing at scale. Chopra joined e.l.f. Beauty in 2015 and has grown with the company through its significant expansion, playing a key role in enabling the brand's strong e-commerce and direct-to-consumer capabilities. She is known for building agile, cloud-based technology stacks and for integrating AI tools into marketing, supply chain, and customer experience functions. Her leadership has been credited with giving e.l.f. a competitive edge in digital engagement and performance marketing. A frequent voice on technology leadership and digital transformation in retail and beauty, Chopra has been recognized as a standout tech executive in consumer brands. Her work sits at the intersection of marketing technology, data analytics, and AI, making her a notable figure in the broader marketing and media technology ecosystem.

• Chief Technology and AI OfficerCurrent

  E.l.f. Beauty

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