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Douyin Ads
Beijing, Beijing, China · Founded 2016
10000+ employees
Sourced & current · updated Oct 5, 2026
Douyin Ads is a paid advertising system operated through Ocean Engine (巨量引擎), ByteDance's official marketing platform, which consolidates ad inventory across Douyin and other ByteDance-owned properties, with Douyin's short-form video feed, search, and brand placements forming the core value proposition for most advertisers.
Where they sit
Stack tier: Ecosystem Services (A)
Social Media ManagementE-commerce Marketing
Leading short-form video advertising platform in China, operated by ByteDance, one of China's top digital ad revenue generators
Ownership
Parent: Douyin